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A little repositioning...and voila! How MeadWestvaco doubled sales of a dying commodity product by helping it become a living, breathing, brand. For several years,…
Partners in the paper chain. Targeted newsletter strikes a chord with key players in the printing-paper distribution business. Launched with a new identity and…
Making a splash online. How eCalgon connected with municipal water management to create an online community and a more efficient way to work. When Ondeo Nalco decided…
Helping a leading chipmaker make sense of its brand information. The "inside story" on how Intel communicated its pioneering branding program. The "Intel Inside…
Banking on information design. NationsBank finds a new way to build lasting relationships with its top customers by making complex, expert advice easily accessible…