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If you're having trouble getting customers and prospects involved in your brand, you're not alone. The conventional methods for developing brands are so old-fashioned,…
Of all the seismic communications changes, perhaps none has shaken things up like the Internet. In fact, the Web is fundamentally changing the way we build, position,…
The way elbows are flying between manufacturers and resellers, today's emerging customer-controlled marketing model is starting to look like a Sunday afternoon…
In this new paradigm, there are three branding principles that you might want to consider as laws. Like the law of gravity, principles have always existed. They…
Contrary to popular belief, business products and services are not sold any more. They are bought. This bit of blasphemy flies in the face of traditional thinking.…