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here's a school of thought among some business marketers and communicators that only two things are required to get your message across. Tell people what to think…
The days of ad branding are gone. The Unique Selling Proposition is a thing of the past. The days of "one voice" integration are numbered. Because these things…
A true integrated brand or marketing communications program contains all the following elements: It targets different audience segments... Through each stage of…
Hugging customers is more than simply communicating with buyers. To us, it's more than relationship marketing or CRM technology. Because we've seen buyers whose…
Here we go again. Another round of price adjustments. Another round of new product intros. Another round of promotions. Another round and around and around. Round…