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If you're going to go to all the trouble of listening to your customers and prospects to understand what's important to them, then it would be nice to actually…
Overcoming fear of outsourcing. How an IBM/Kodak joint venture sold the benefits of "private label" outsourcing--and increased intention to use by 335% When IBM…
It's tough enough to get someone's attention momentarily in this message-saturated world. But it's much harder to hold it over minutes and hours or long enough…
Thanks to technology, your customers and prospects are taking control of communication. And they are doing it with a tenacity not seen since Paul Prudhomme attempted…
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