Your customers probably need a hug. Maybe even a hug-and-hold. And you can get a lot from a good hug, too. Customer hugging is more than traditional CRM or constituent management technology or personalized messaging.
Because your most profitable customers deserve a special kind of relationship.
They need to be treated and communicated with differently than prospects. And a good place to start hugging is with the twenty percent of your customers who make up eighty percent of your profit. Treated right, those plucky few can spawn a whole community of loyal repeat customers.
Here’s a four-step hugging process to help get things going:
1. Identify your most profitable customers
2. Migrate them into brand advocates by giving them special information and tools
3. Focus consistent communication on the things they value most when they buy
4. Integrate their point of view and feedback into your brand
There are important specifics around each step. If you have a minute you might want to check them out.
Mike will explain more.
