You may be too much of a softy for your own good. Seeing success through soft measures like awareness, response rates and click-throughs isn’t enough in this day and age. Because the folks with the money in your company only care about the money you’re returning to them in revenue streams and accrued brand assets.
But connecting your integrated marketing or branding efforts to concrete revenue streams can be harder to trace than a Jackson Pollack painting.
Fear not, my friend. There is a way to follow the money. The same organized planning that makes integrated marketing and branding programs so successful can also make them traceable.
It takes four steps:
If you have a few minutes, we’d love to explain more.
Bob will tell you how to follow the money.
