After years of one-way monologues carefully crafted to tell people what to believe, most companies' emotional bank accounts with the business people they serve are more overdrawn than an M.C. Escher doodle pad.
And in this new age of customer control over information, communications and the purchase process that’s totally the wrong place to be.
You can turn it around by using an organized space-age approach we like to call 'Shut Up and Listen'.
There are a few basic steps:
That should get your program started. And there's more if you have another minute.
Margaret will explain.
