You know, even the IRS has a CRM system. But it improves the overall IRS experience about as well as marinating potato chips. There needs to be more to CRM than just databases and software. In this new age of customer control over information, communication and the purchase process, it isn’t about slicing, dicing and julienneing your data.
It’s about building powerful, authentic brand relationships with your best customers.
These emotive, human relationships can not only enhance your sales and marketing efforts they can create brand advocates that build tremendous brand equity and asset value beyond their purchases.
Here are a few ideas you might want to consider when you do it:
If you have a minute, there are more ways to turn your databases into hugs.
Bob will help you get started.
