Business brands can generate revenue streams and build tremendous equity and asset value. But in this new age of customer control, building a truly relevant brand that builds that kind of value is complex.
In fact, it can be more frustrating than being in a never-ending traffic jam in mid-August in a New York taxicab with no air-conditioning and a radio that only gets the All-Rosie-Perez-All-the-Time station.
Fortunately, there is a way to restore sanity. Complexity is best handled with well-conceived processes.
Here’s a holistic branding process aimed at generating revenue and building equity:
If you have a minute, it might be worth checking out.
Bob will take you through it.
