In this new age of customer control, repetitious, interruptive, self-obsessed monologues about how wonderful your products and services are end up about as popular as Marla Maples at a benefit screening of "First Wives Club."
If you want a strong brand that resonates with your customers and prospects you’ve got to keep your head out of your aspirations.
In this new world, that means trusting your customers. They will tell you how to succeed.
Here are six ways to strengthen your brand through a dialogue with them:
If you have a minute, we have some other ideas for you.
Mike will fill you in.
