Unfortunately, the Web has turned into a bigger marketing catchall than the front of Drew Carey’s shirt after an all-you-can-eat nacho blowout. You’ve got your virtual tour of the cafeteria, PowerPoints and PDFs of who knows what.
The Web is not a communications dumping ground. In fact, it’s not just a communications medium. It’s much more than that.
It is a place where people go to do things. A place to buy, sell, trade and find answers to their business problems. A place to converse in dialogues full of emotion and humanity. And communities where people with similar interests come to learn from one another.
Here are five ideas for using the Web to empower your customers and prospects around your brand:
And we have more ideas, if you have a have a minute or two.
Margaret will explain
