There’s enough marketing stimulation out there to keep most business buyers higher than Andy Dick on a four-day weekend. You’ve got your data-triggered CRM messaging, your push/pull interstitial email, mobile sites, wireless text messaging, e-this, m-that, even coffee-cup sleeves and urinal cakes. You’ve got trouble right here in Cybercity, my friend.
So let’s step away from the media vehicles for a minute.
Let’s focus on what tools your prospects turn to for help, what kind of help they are looking for and what kind of information you can provide to help them. Then let’s think about how to tie those supportive media together to move people one step at a time all the way down the line from awareness to purchase and repurchase.
Here are four ideas to get your media working together:
If you have a couple minutes, there’s more to integration.
Amy can take you through it.
