There’s a sure fire test to know if the creative work for your brand will make an impact and get results. If it makes some company executive’s sphincter lock up tighter than Windows XP on overload you’re on the right track.
It means your communication is being direct. It’s taking a stand. It has power.
Because its probably talking about things your audience really cares about. Which may not be the self-serving things the company wants to talk about.
Here are three things to keep in mind the next time you review creative work:
There’s more to leveraging your creative, if you have a minute or two.
Mike will tell you more.
