Somewhere out there in Creativeland someone is foisting off a cool picture with a label describing it as a big idea. And a lot of business marketers are buying the hype—the glittering rhinestone on the jumpsuit of mediocrity that catches our eye and makes us think, if only for a moment, “Hey, maybe Britney Spears doesn’t suck.”
Creative ideas that achieve business results are much different than that.
They fuse visuals and words together into a third more powerful and compelling language. A language that engages people on an emotional level with words that give new meaning to the visual and visuals that make the words mean more than they would have without them.
Here are four ideas for making creative achieve business results:
There’s more to it if you have some time.
Margaret has some more ideas.
