mobium.tv | Aligning With Innovation | the future of business brands

aligning with innovation

the future of business brands

the future of business brandsThe b-to-b world is changing faster and more frequently than Gisele's wardrobe during a one-model show at Fashion Week. A nd business brands will have to change with it or end up being about as relevant as Bob Dylan�s tuning fork. Those that will be successful in the new connected market where customers and prospects control information, communications and the buying process will exhibit 11 unique characteristics. Here are five of them:

The brand will be based on a well-defined reason for being beyond the exchange of money.

T hey will look for their value, vision and promise in their customers� businesses, not in their own.

They will enter the market conversation around the brand to listen, learn, react and respond.

They will have meaningful dialogues with customers and prospects, not self-serving monologues.

They will find a unique human voice.

If you have time, we have more. Gordon will explain

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mobium | we change things. we believe in change. we see things differently, think differently and do things differently. | mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. | we help change agents craft their brand strategies, create authentic brand experiences and powerfully communicate them inside their organizations and outside to the world.