The b-to-b world is changing faster and more frequently than Gisele's wardrobe during a one-model show at Fashion Week.
A nd business brands will have to change with it or end up being about as relevant as Bob Dylan’s tuning fork.
Those that will be successful in the new connected market where customers and prospects control information, communications and the buying process will exhibit 11 unique characteristics.
Here are five of them:
If you have time, we have more.
Gordon will explain
