More than 260 professionals with an interest in business branding were on-hand at Mobium in downtown Chicago for a wide-ranging presentation by Al Ries and Laura Ries, the best-selling authors of "The Fall of Advertising and the Rise of PR." As predicted, the discussion was both provocative and lively as the Rieses went beyond the pages of their latest book to cover seven key considerations business marketers should think about when launching business brands in today’s over-saturated media environment.
