The best-selling author of Trendspotting and Full Frontal PR treated a crowd of approximately 180 to a full-frontal assault on conventional marketing the morning of April 22.
In "The Free Ride is Over: Seven Trends That Signal the End of Convention for Business Marketers," Laermer wielded examples and insight to identify the changes in our new marketing landscape—and illustrate how marketing, advertising and public relations can get along better together in this challenging enviroment.
