Don Schultz made his second appearance at Mobium to discuss how many of today’s hottest branding theories may be just a bunch of hooey.
In a provocative and wide-ranging discussion, Professor Schultz, drawing from his latest book, "Brand Babble," took issue with self-proclaimed brand gurus, dogmatic agency strategists and business marketers who aren’t quite sure why they’re branding in the first place.
He was direct. He was engaging. And he left the capacity audience with much food for thought. It was truly a vintage performance by the father of integrated communications.
