Master marketing strategist and author Douglas Atkin entertained a full house on June 24 with his fresh take on the factors driving extreme brand loyalty.
Drawing surprising parallels between the shadowy world of cults and the devotion of Harley riders and Apple users, the author of "The Culting of Brands" explained how business-to-business marketers can use specific techniques to tap into consumers’ needs to feel unique, important and part of an exclusive group.
