It was an experience as much as a presentation, when Karen Post, "Fast Company" columnist, consultant, author and self-proclaimed Branding Diva, railed against the blandness and conventions of business-to-business brands in front of a large group of business marketers at the September 8th New Paradigm Breakfast.
Armed with everything from her own "Brand Blues" music video, to case studies, to wacky stories, her Brand Divaness discussed what makes business brands distinctive, clear and memorable. Stellar service, quality products and the infamous one-stop-shop were definitely not part of her formula.
