A swine time was had by all as Bob Lamons, 35-year veteran of b-to-b advertising and marketing, Marketing News columnist and author, effectively made the case for b-to-b branding in front of a large group of business marketers at the November 10th New Paradigm Breakfast.
After years of researching business branding success stories, Bob came up with twenty-one case studies and enough insight to pen his book, The Case for B2B Branding: Pulling Away from the Business-to-Business Pack. In the process, Bob discovered some eleven problems that keep b-to-b brands from achieving the fame and fortune they so richly deserve.
