Dr. David Weinberger, author of Everything is Miscellaneous, discusses how business marketers can succeed in a new world that’s filtered, categorized and organized to fit the personal agendas of customers.
In the past, everything had its place because the physical world demanded it. But today, in David Weinberger’s opinion, we live in a world of organized chaos that allows anyone with a computer and a brain to upload, download, burn, mix and stream what they want, when they want it.
Do not fear. Weinberger charts the new principles of the digital disorder that are radically changing the way we make sense of our lives. From business to culture, Weinberger shows how B2B marketers can embrace the chaos of the Web and connect with today’s info-gathering, data-hoarding, label-making addicts.
Don’t miss this rare opportunity to meet one of the original shapers of Internet marketing. More important, don’t miss his advice on how to survive in a world where the digital disorder is changing the basics of business.
“Embrace the Digital Disorder” is the latest in Mobium’s New Paradigm Series—exploring the revolutionary changes that are altering business-to-business communications, and one of the BIGfrontier seminars.
