Build Loyalty Through a Seamless Brand Experience<br />Jim Joseph, author of <i>The Experience Effect</i>, on how to create a brand engine around your products and services
The decision to pay money for your b-to-b product or service is based on more than just the product or service itself. Your customers and prospects care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel…and more. When all of these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Author Jim Joseph calls this ideal combination the “experience effect.” Join us at our upcoming Mobium New Paradigm event where Jim will discuss a variety of issues we all face as marketers:
Admission is free, but reservations are required. Seating is limited so reserve a spot now.Building Loyalty Through a Seamless Brand Experience is the latest in Mobium’s New Paradigm Series exploring revolutionary changes that are altering business-to-business marketing.
