Amazing things happen when you understand how your brand can make its customers more money. And even more amazing things happen when you act upon that knowledge before you start spewing messages out of your whiz-bang CRM system.
Just ask Owens Corning. Jerry Alderman, co-author of Winning With Customers and Beyond Six Sigma, will guide us through their experience. And in the process, you’ll discover how to gain a deeper understanding of what really drives your customers and how to make your CRM program make a real difference. To you and them.
By talking with customers to find exactly what they value in doing business with you and how much that advantage is worth to them, you can develop a measurement and tracking system that will help you deliver the things they find most important and differentiating when they buy. Things that will make your customer marketing efforts more compelling.
It’s like a boomerang. The more value you create for them, the more comes back to you
