mobium.tv | new paradigm series | social buying and how it will remake your business

new paradigm series

social buying and how it will remake your business

social buying and how it will remake your businessThe future of your company is not measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. Having the time and information required to make a considered business decision is a luxury for b-to-b marketers � a luxury that�s quickly facing extinction according to Jay Baer, co-author with Amber Naslund of �The NOW Revolution.� Baer will discuss the principles of �The NOW Revolution,� and guide attendees through the �7 Shifts To Make Businesses Faster, Smarter & More Social.� Learn how to:

Strip away silos and overgrown business process, and create a culture of NOW

Hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis

Organize internal teams for maximum external impact, and empower every employee as a marketer, even if they aren�t

Listen at the point of need and answer the social telephone

Travel the Humanization Highway, and respond effectively and persuasively to customer inquires

Plan for, find and manage real-time crises

Redesign success metrics in a business world that�s increasingly instantaneous

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mobium | we change things. we believe in change. we see things differently, think differently and do things differently. | mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. | we help change agents craft their brand strategies, create authentic brand experiences and powerfully communicate them inside their organizations and outside to the world.