When you consider that more than two billion people are online today, it’s easy to see why purchase decisions lean so heavily on digital resources. From choosing the ideal digital branding vehicles to ensuring buzz among key industry influencers, B2B marketers have never faced so much pressure to leverage online trends and channels appearing virtually every day.
Fortunately, you’ll have the opportunity to hear from two respected authors on the topic: Rick Mathieson and Aaron Strout.
Both will appear at the same New Paradigm Breakfast on June 29th at University Center in Chicago.
Rick Mathieson will reveal essential secrets for capitalizing on the right mix of digital channels and experiences from his best-selling book “The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World.” He’ll cover key topics of value to B2B marketers including:
