How can B2B marketers develop and leverage a trusted leadership relationship with their business audiences into leads and revenue.
According to Paul Gillin, co-author of Social Marketing to the Business Customer, certain social media outlets reach B2B customers and prospects more effectively in that regard:
Above all, Gillin emphasized that in the current business environment where customers “own the conversation,” companies looking to succeed with social media must remember they have to “get permission” to sell to customers and prospects by helping them first.
He urged marketers to enter into social media efforts not with the attitude of “How do I sell?”, but by asking, “How do I help?”
